That’s it. They’re done. No more Olympics. We’re done for another couple of years. Did you watch? Did you catch highlights? Did you just look for the medal count on a web site someplace?

I will admit that I watched an exceptionally small amount of Olympic coverage. There were a number of things going on in my life and television just wasn’t on the list of things to do – no matter what the athletes or teams were doing. I’ve been scanning headlines and one that jumped out at me was about NBC. The network is claiming that they’ve made money, but that viewership is down yet again.

At this point I’ve got to believe they’re down to like just the ski teams moms and that guy named Murray that really wants to talk to you about curling brooms the way they report it. I’m not buying it. They were quiet upset about viewership when I was clicking the ratings box back in 2016. Here’s another of my writings from my Nielsen time:

August 22, 2016

I keep thinking it’s been longer since I’ve written here last. It’s been a little less than a month. I couldn’t keep away from this one though. I hope the ‘permanent link’ works.

Did Millennials Ruin The Olympics?

The title about millennials wrecking the ratings? How about the broadcast being something I can’t be bothered with? It’s worse than the NFL when it comes to commercials and over-killing the ‘feel good’ story of whatever athlete was coming up next.

Look, I get it. The Olympics are supposed to be the pinnacle of athletic achievement. Once you wade through all the cheaters and poorly behaved morons there are some really wonderful stories out there. There were some amazing things accomplished this year. I read the news articles, watched the highlights and only tuned in a handful of times. I don’t care about Spain’s beach volleyball team. I’m sorry, I don’t. I’m not going to watch them play against Abiza or whatever country has a qualified team.

So – I took my ratings and watched something else. I’m at the top end of that rating category, but still in it. I just wasn’t moved to watch 900 hours of program. When I did take some time and sit in front of the mind sucking machine – I generally watched something that didn’t challenge me (and then I ended up falling asleep most times because 5 am gets here early). There was no way I was staying up until midnight all week to see the results of a 30 second competition that I could catch any important highlights of the next day.

I know there are likely advertisers and tv people out there that want to know *why* I wasn’t interested. I’m not sure I can put a finger on it exactly. I just wasn’t interested. I didn’t tune in. Ratings were down 20% compared to the last Olympics – and I suspect the next games will have even worse ratings… but I won’t be part of the ratings “officially” then as I’ll be past the end of the time I can be a Nielsen Family.