I went back to look at where I’d left off with all the “secrets” posts and found something I’d forgotten. It’s fortuitous timing as well, since I wanted to talk about the Star Wars trailer that was shown very specifically at half time of the Monday night football game.

Is that really the target audience? Who gets the most help from that – the franchise or the NFL and their saggy ratings? This is not the first time they’ve done the “event” trailer thing – did it help last time?

October 20, 2015

The human body has an amazing capacity to care for itself. My sleep patterns are not always the best and I end up somewhere on the sleep deprived scale more often than I would like. When that happens, my body does (eventually) right itself.

Last night during halftime of the Monday Night Football game a trailer was supposed to premier for the new(est) Star Wars movie. I had no real interest in the football game and wasn’t even planning to have the TV on last night, but I DO actually have an interest in Star Wars (even if it’s only nostalgic at this point). I did all the work I could before going out and settling on the couch. Hit the little buttons to make sure all my screen time was counted. Paid some attention when the commercials aired, just to be sure I didn’t miss anything… then my body decided enough was enough with this whole ‘not sleeping’ thing and turned me off – like a light switch. I woke up just as the announcers declared that halftime was over and the third quarter was ready to roll. I missed the whole damn thing. It’s not that I couldn’t go see the trailer on the internet the very next morning. I could (and did) more than once. It was more the idea that I attempted to actually make the advertising thing “work” and just conked out. On the up side – it still counts because even though I wasn’t actually awake to see any of the other commercials before or after, the little buttons were pushed and the lights were on recording that I was “there” for the big halftime ad. One to the good for the ratings?