SPOILERS! SPOILERS! SPOILERS!

I guess what I’m trying to say is, don’t read further if you’d like to avoid spoilers for the movie Star Wars The Last Jedi.

You’ve been warned.

As I move through all the comments I have on this movie please keep in mind that I really enjoyed this movie. It’s a good film. There are issues, there is no perfect film. I still found myself excited and filled with anticipation. I will admit it might be nostalgia that works for me when the music starts and the letters start to scroll up the screen. It won’t ever match the first time a star destroyer thundered over my head and into the top of the frame – how could it? The visuals and the music were as amazing as they were expected to be. The ships, the worlds, the creatures and the outfits are always the best. I was not disappointed in any of that.

The biggest thing that bothered me was bad casting. Not the main characters, the secondary characters. Give me more folks like Kelly Marie Tran. Please. We don’t need big name people in secondary roles. I would have loved any unknown woman leading the rebel fleet but I was pushed out of my suspension of disbelief and right out of the flow of the movie when I first saw Laura Dern. She’s a fantastic actor. Love her stuff – great in October Sky, really liked her Jurassic Park role. It took me another third of the movie to remember who she was and where else I’d seen her and that just broke the flow of the story completely. The only thing worse than that? Benicio del Toro. I hate that he’s in there. I do not like his work at all – never have. I recognized him right away, so less distracting on that front but just aggravated me every time he was on the screen. His character wasn’t meant to be likable, but putting him in that role made me wish some officer channeled Vader and altered the deal… with a blaster. Get out of Star Wars you giant distractions!

Stuff that other fans freaked out over. Snoke. He was what I would call a standard Sith let down. I haven’t seen a Sith since Vader that was worth a damn. They die in short order every time. I have no idea why people expected anything else. It was a sneaky, deceptive way that he was killed and that was cool. Where an outright fight would be lost, deception took the day. Moving on from that ~ Rey’s parents. This movie supposedly answers that. I disagree. We just said how sneaky Kylo Ren was, why would you believe that he would tell Rey the truth? He’s a lying liar who lies – manipulate to get what you want, rage when you don’t get it. I am fine with the “reveal” that really wasn’t. Didn’t matter to me. A lot of other things mattered more.

I love that Yoda was back in this film. It made me smile. I missed him as much as me missed “young Skywalker”.

Skywalker. I could see the tie backs to the other movies. I was waiting for Luke to pull an Obi-wan on Ben Solo. He did, but in a far better way than I expected him to. That was really well done. Loved it. Punched me in the feelings when he simply said, “where’s Han?” and then the movie cut away. The film makers let you do the emotional work on that one.

I didn’t like that Leia used the force to save herself. I would have been fine with her not surviving the bridge blast. It’s terrible, but that’s how war goes. It would have given a certain amount of realism to their battle. There’s real danger to the main characters. Now I don’t know what they’ll do, but I’m thinking it won’t be a satisfying story reason for not being on screen again.

And that leads me to another thing about this movie. For as much as I loved it, the feeling was certainly bittersweet. No more Luke. No more Han. Yes, they’re going back in time to show us who he was before all the Star Wars stuff, but it’s not the same. No more Leia. No more Vader. We’ve got BB-8 rather than R2-D2. It’s a marker that shows an ending point to things from my youth. Perhaps, like Luke I make a choice to move on without the Jedi. I’m sure that Disney will wring out the franchise for everything they can, but I’ll certainly have to wait and see if I go back for more in the theater. As much as anything else, this really felt like an ending for me. A good ending, but and ending none the less. I hope there’s a kid out there right now looking for a Poe Dameron action figure flying an X-wing around. I hope that generation can come back in 40 years and still enjoy this story.

Bad Ball

The football season this year is not exactly making for “must see TV”. I’m struggling to put a finger on exactly why this season totally stinks, but there you have it. It’s dull. I HATE the celebrations. They could be a topic unto themselves, but this is definitely one of those cases where the ‘less is more’ rule applies. I know the “No Fun League” brought them back because people thought outlawing the touchdown celebration was draconian but we were better off without them. It’s difficult enough to get through and average play and not have some idiot showboating that he did his job – frequently to the detriment of actually finishing the play.

Along those lines, here’s the next installment of what I wrote about my time as a Neilsen family. It flashes back to other writing I did about television. It’s almost like that part in Deadpool where there’s a fourth wall break inside a fourth wall break (that’s like 16 walls!), but not actually like that at all.

February 7, 2016

So, the ‘big game’ is on and I’m contributing to the ratings (even if I’m only half watching it). While it’s on I’ve been searching an archive for something I wrote in the past and came across something very interesting. Apparently we’d been given the opportunity to fill out a paper survey for Nielsen way back in 2009. Here’s what I wrote about it at the time:

July 6th, 2009
How average are you?
02:23 pm
We are apparently average (or lucky?) enough to join the ratings system. Yup, that’s right – it’s the Nielsen Ratings system for July Sweeps. Yipee(ish).

I’ve discovered a few things in this process.

First, while the folks at Nielsen DO apparently have electronic devices for monitoring this kind of thing – they still use a little paper booklet for millions of families. Yeah, you read it right – little paper books. Here’s there statement:

“Diaries continue to be a valuable instrument in our measurement toolbox, and are used to collect viewing information from sample homes in almost every television market in the United States. Each year we process approximately 2 million paper diaries from households across the country for the months of November, February, May and July — also known as the “sweeps” rating periods. ”

Second – the depths of my laziness know no bounds. I can honestly say that the simple fact that I’d have to write it down has kept me away from channel clicking when I might have otherwise. Totally not working the way it’s supposed to for ratings, but there you have it. I’m addicted to the TV, but having to do even the tiniest bit of work to get there and I’m completely put off. How’s that for lazy?

My last observation is actually about the amount of TV that actually gets watched at our house. Not much is the short answer (and it’s almost all me). Since we started this last Thursday we’ve totalled approximately 3 hours of TV time, most of that taken up by a movie that lists it’s running time at well over 2 hrs. Don’t get me wrong, the kiddo has watched a movie on DVD and we listen to our 24 hour digital music channel via the cable, but we haven’t really watched anything “on tv”. I looked at the listings over the next couple of days, but really haven’t seen anything world shaking. I’ll probably try to catch the premier of Warehouse 13 (despite the fact that it’s on the syphilis channel) but we might not be home until around the time it comes on. We have lives outside the box – so if we get there, we get there, if we don’t, we don’t.

Have you ever been lucky enough to be picked?
How much TV do you watch on average?

Interesting to see what has changed and what hasn’t in those intervening years.

Back To TV

Having the chance over the holiday weekend to sit and relax a little also gave an opportunity to watch some television. I realized that I just don’t watch that many shows on a regular basis and what I do watch is generally inconsistent but heavily influenced by my friends and those in my social circles.

Here’s one of the moments that I’ve been wanting to share since it happened. I really, really wanted to shut the person in question down, but wouldn’t trade influence for showing off.

December 14, 2015

It’s funny to me that I had just about moved past the annoyance phase and not given much thought to the ratings box attached to the TV when it cropped up in conversation someplace else.

I didn’t give up my secret, but it was horribly tempting. I was sitting in a meeting with a relatively large number of folks in attendance. The topic of discussion (that was not directly related to the meeting but that was happening anyway, in the middle of the rest of the meeting) moved to upcoming television programs and when they were scheduled. People began to debate various aspects of these shows and their relative value when one particularly waspish lady declared, “What difference does it make? Nobody here is a Nielssen family…”

I was sorely tempted to shut her down very publicly, but other people jumped on her declaration and gave me time to consider my desire and quash that flame. That is likely for the best because then I’d have to explain myself and I really had no desire to get dragged through the ashes of that discussion.

Assumptions like that in a crowd are not a great idea. You really don’t know – well, at least you don’t if the person in question can actually keep that secret.

2049 – Special Screening

I don’t miss many Watch The Skies meetings. Getting together with my friends, spending time debating a novel we’ve read and dishing on all the latest we’ve found out about our collective interests always makes me feel better.

I was unable to attend the meeting this month. I was disappointed because we were lined up to do something we hadn’t done before, namely discuss a novel AND the movie(s) that accompanied the novel. Blade Runner was a fantastic pick for this – and I wasn’t going to be there.

I reigned in my disappointment when I found a monumental bit of coincidental timing. I was going to be out of state at a conference for work. The software company putting on this conference also happens to be the same company that makes and supports the software that many film makers use for their CG special effects shots. There was going to be a special showing of Blade Runner 2049 with a warm up talk given by the lead special effects director on the exact same night that I would have been at the meeting back home. I may have squeed a little – but it was very manly.

When that night came around I was in line for the “overflow” folks. I couldn’t get one of the few reserved seats much to my dismay. I had to stand in line and hope. Hope can be cruel. I was the next person in line to get in when they cut the line off. I was literally next up and they said “nope”. So I didn’t get to listen to the effects director then watch the show.

What I did get to do was be first in for the second run the next night. The director couldn’t be there to speak again, but I did get to see Blade Runner 2049 in the room they had set up for the showing. Then I got to go to the special “after party” set up the conference had lined up at one of the restaurants where we were staying.

I could see her in that version of LA.

I really enjoyed watching the film. It would have been an awful lot more fun to have had all my friends there to break it down with and discuss all the finer points. The party afterward had some fun aspects. All in all it was a very memorable way to “miss a meeting”. I look forward to sitting down and chatting about the finer points of the whole thing at a later date.

Until then, I will stick with being inspired by peeks behind the scenes.

Secrets and Star Wars

I went back to look at where I’d left off with all the “secrets” posts and found something I’d forgotten. It’s fortuitous timing as well, since I wanted to talk about the Star Wars trailer that was shown very specifically at half time of the Monday night football game.

Is that really the target audience? Who gets the most help from that – the franchise or the NFL and their saggy ratings? This is not the first time they’ve done the “event” trailer thing – did it help last time?

October 20, 2015

The human body has an amazing capacity to care for itself. My sleep patterns are not always the best and I end up somewhere on the sleep deprived scale more often than I would like. When that happens, my body does (eventually) right itself.

Last night during halftime of the Monday Night Football game a trailer was supposed to premier for the new(est) Star Wars movie. I had no real interest in the football game and wasn’t even planning to have the TV on last night, but I DO actually have an interest in Star Wars (even if it’s only nostalgic at this point). I did all the work I could before going out and settling on the couch. Hit the little buttons to make sure all my screen time was counted. Paid some attention when the commercials aired, just to be sure I didn’t miss anything… then my body decided enough was enough with this whole ‘not sleeping’ thing and turned me off – like a light switch. I woke up just as the announcers declared that halftime was over and the third quarter was ready to roll. I missed the whole damn thing. It’s not that I couldn’t go see the trailer on the internet the very next morning. I could (and did) more than once. It was more the idea that I attempted to actually make the advertising thing “work” and just conked out. On the up side – it still counts because even though I wasn’t actually awake to see any of the other commercials before or after, the little buttons were pushed and the lights were on recording that I was “there” for the big halftime ad. One to the good for the ratings?

A possible fan?

This is the next up from my series of “secret” posts about being a ratings family.

October 7, 2015

It still bugs the crap out of me not to be able to tell anyone what’s going on. What I find more interesting is that the reps from Nielsen (still not allowed to talk about anything) remember their accounts and the people they work with so clearly.

We had a “check up” session or some such thing (read: audit) where a rep had to come by the house and go over all the survey questions again, reinstall the computer audit app on the computer and check all the channels on the TV to verify that nothing has changed. Took around 90 minutes total – and yes it was totally redundant.

The part that really threw me off was that our rep remembered our conversation from last time she was here (4 months ago) and asked me how my writing was going…

Wow. I can only imagine if I had fans.

The fact that she remembered, and asked is weirdly motivating. I really feel the need to jump onto another doc on here and just keep typing.

Off I go to do just that thing!

Interesting Lesson

Continuing with my series of posts about being a ratings family. I suspect I was over-thinking things, but I have a tendency to do that very thing. I can honestly say the further I get from pushing the button the more happy I am that I don’t have to deal with it anymore.

September 21, 2015

Yes, hitting the little button every 42 minutes is still a pain in the butt. The bigger question is how accurate it all really is. What is their margin of error on any of this stuff? I only ask that because when I got home after 6 hours away I noticed that my wife had simply kept hitting the “OK” button without changing who was actually listed as “watching” or whatever they categorize it as.

Interestingly enough it was still my programmed music channel running through the on-line connection. Different listener, same content… does it make a difference? That’s what our house was doing, so that counts? I suspect they wanted more finite data than that.

While I’m thinking about finite data, part of the deal is programming in whenever a guest is watching with you. I’m not sure how your friends are, but if they’re like mine they pay attention – particularly to new technology. How exactly do you explain your “secret” when it’s movie night?

The first time folks were over I actually turned everything connected to the TV off. Just didn’t use it rather than explain the whole thing. You know what? Didn’t have any kind of negative impact on the evening at all. We played a game, chatted, had some food and generally had a great time that didn’t involve media. Perhaps there’s a lesson here.

Adjusting to “The Secret”

Continuing my series of entries from my time as a ratings family. Adjusting to changes isn’t always the easiest…

September 5, 2015

This is becoming a pain in the ass. I hate the fact this company has set the sensor to need you to “check in” every 43 minutes. I’m certain that time has something to do with how long tv shows on networks are or something like that, but it absolutely doesn’t fit how I “watch” things. Let me restate – It’s a pain in the ass.

Example – I have a “smart” TV (the quotes are because I don’t believe it to be particularly smart – it’s simply connected to the net so I can listen to music or watch YouTube on it). I like to put a music provider service up, pick one of my channels and allow the music to be my background while I do stuff around the house. Never gave it much thought. NOW, every 40 minutes or so all the little blinky lights on the Nielsen box go berserk if I’m not paying attention to them. As part of the deal I’m supposed to hit the remote and “check in”. Yes, I know it’s stupidly simple. All I have to do is hit a button. That’s really the point though – before Niellsen it didn’t require any more thought once I turned it on. I would have it on or I wouldn’t. They have by their nature effected their own data. There have been times I have just turned things off when I might have kept them on before because I was tired of having the little blinking lights going off when I was in the middle of doing something else – or worse yet, at the climactic point of the movie I’m watching in the dark.

I’m not sure if there’s a way to change this. I’m certain they’ve got a stack of folks that routinely put a lot of thought into stuff like this and they’ve not come up with a better answer yet, so I doubt I’ll come up with anything either.

As I look over the mail that came in today something else has occurred to me. I can’t just trash the junk mail.

Yes, junk mail still happens but now I can’t toss it without looking at it first. Why? Because Nielsen is so worried about people influencing me and my watching choices that all of their correspondence arrives in unmarked envelopes. No logo, no name on the return address, nothing to give away our “big secret”.

OK, I get it. I know a number of people connected (loosely and distantly for sure) to the media that wouldn’t mind swaying numbers. So now I have to open all the junk mail – just in case.

Overthinking It

Another post from my secret time as part of the ratings system. Much shorter this time:

July 19, 2015

There’s a testing thing… I’m trying to remember what it was. Something about the simple fact that you’re observing changes the outcome of the experiment. I’ll track that down here sometime.

That is precisely what has been crossing my mind every time I look at the TV now. I think about what I’m watching more than I ever did before. Will they note the fact that I turn the volume to “mute” every time a commercial comes on? Will they realize that 5 minute commercial break is the reason I turned that show off?

I actually turned the TV on, then off again, then on again debating this sort of stuff in my head. I’m clearly thinking things over far more than they want me to. The idea is they want me to just do what I did before without thinking about it. How can I do that? They’ve inserted a step that makes me think about what I’m doing.

We’ll see if that changes as I go forward.

Let the Ratings Begin!

Last week I posted about the little secret I’ve been keeping for the past 2 years – being a ratings family for Nielsen. This is from installation day…

July 17, 2015

Installation day!

Mike (expected) and Courtney (new?) were very prompt. The appointment was set up for 10 am and that’s when they got here. No insignia on the car, no official uniform, just computers, equipment and lots of zip ties.

Both of the installation folks were very personable and couldn’t have been nicer. They worked diligently at getting everything connected and running properly. Sounds easy, but they’re monitoring everything connected to the TV. They were crazy detailed about it all. There’s an entire basket full of equipment tucked neatly behind my TV stand that’s connected to all the ins and outs of my smart TV. I’m still not convinced my TV is all that smart, but that’s what they call it. The level of detail they went to lends (at least to me) the genuine sense that this is a thorough and well thought out scientific basis for all their numbers. They sat with my remote and clicked one by one through every single channel I have listed to be certain the signal was connected. EVERY CHANNEL. All the way to channel 1648 or wherever we topped out at, testing the signals all the way.

There were smart and engaged representatives that weren’t allowed to tell me anything about their viewing habits at all. Seriously – nothing. I was trying to describe something to them druring the course of the conversation and said, “have you seen the new Avenger’s movie?” because I figured it would be an accessible place to start from. Mike’s response was, “Sorry, can’t talk to you about that. I can’t tell you if I’ve seen it or not.”

I was shocked. He went on to explain that they aren’t allowed to tell me anything at all about what teams they like or what they’ve watched for fear of influencing what I would watch. It’s a bit silly, I’ve already seen the movie and it’s not in the theater anymore. What difference could it possibly make at this point? But Ant Man is just coming out…

I was really into hearing about what they could talk about. Neilsen is a big company and they’re everywhere. They also monitor more than just TV channels. I believe they’ve scooped up arbitron for radio. They’ve got folks that monitor how you use your credit card. They’ve got folks that monitor what groceries you buy. They’ve even got a group (and I don’t know where or how big this group is) that monitors and verifies what you throw away vs. what you recycle.

I had a little trouble with that last bit. I wasn’t even certain I would be a good demographic – I don’t particularly care for or about TV and don’t watch the regular networks. Mike said, “all information is important to someone…” and proceeded to tell me he’d seen people that didn’t turn their TV on for a month at a time, but somebody wanted to know, when they *do* turn it on, why? What do they want to see?

The process of getting all the information hooked up and connected and tested and running right took significantly longer than I suspected it would. We were all in the living room for about 3 ½ hours. Right through lunch and on until they were certain I had a handle on it all – not that it’s hard. I’ve now got an extra remote that I have to hit my number and “OK” when I turn the TV on. As long as I don’t forget, I’m good.

So – what to watch first?